Disruption Job Titles

We can for sure handle new buzz words and place them correctly into full content. We can adjust to business needs and acquire various skills to perform well.

But how can we go on independent job search if finding the correct job title is impossible?

There are interesting job titles that sound like underground music tech art pieces. You want to be a fresh, agile and trendy entrepreneur? Just empower your staff with fancy job titles and make sure that you go with the diverse mindset offering corporate social responsibility, a transparent mission and a web2.0 cloud based homepage! Sounds great but the truth is: it is more and more difficult for recruiters to find the work force that fits.

Seems as if the superficial Instagram, selfie, post your life in the web movement is disrupting not only our daily habits but also our job titles and the cultural fit when on job search. Some generations demand sustainable involvement from consumer goods organizations or more value-based investments in their portfolio. In addition flat communication lines, flexibel working hours and home office culture in order to be attractive on the job market is a necessity.

Organizations should not only act externally towards customer centricity but also act as ambassadors to attract specialists for internal excellence. The competition between organizations for great employers is strong. New job titles might diffuse the main customer focus as such. Anyway…

Good luck to all job searchers to make the right choice. All organizations on the other side might want to start being more creative to be attractive and meet the requirements of a qualified job searcher!

 

Creating shared awareness using social media

Soccer without borders (SWB) (https://www.soccerwithoutborders.org) is a nonprofit that uses multimedia for their cause successfully. Their homepage is Web 2.0 based, their mission and messages are clear. Pictures of committed children playing soccer actively transmit emotions. SWB communicate with their key stakeholders via Facebook, Instagram and Twitter. On their homepage, all social media they use are clearly visible and mentioned with the words: “connect with SWB” and linked to Facebook, Twitter, Vimeo, Instagram and LinkedIn. The founder and executive director explain per video “what they do” Soccer Without Borders – What we do. A video that shows the sense of community; how support, love and guidance can develop healthy relationships and create new opportunities for underserved youth.

A great way to transmit their multimedia engagement is to divide their homepage into two sections. Section one has the navigation, information and main subjects. Section two shows all their latest media they have posted online in a dashboard format.Well done!

Top 5 recommendations to reassert collective impact for a nonprofit organization.

The Jersey City Soccer Association (JCSA).

A nonprofit with a wonderful community and role model coaches who keep the association alive with all their motivation and engagement. Nevertheless, there is room for improvement in their multimedia communication scope.

Having a closer look at their audiences, different generations should be addressed. From Baby Boomers, Millennials, Generation Z to Generation Alpha – all have preferable information channels.

Currently, all audiences are being reached by the association’s homepage and a newsletter is sent out sporadically. JCSA has set up a Facebook Group, with over 380 members. More involved benefits could be retained from this platform by sharing videos, photos or information about all division and league events.

In order to reassure the stakeholders of the JCSA mission, the five Ps as a classical marketing theory tool will be transferred to the marketing media plan. This marketing mix will be implied to analyze their product, price, place, promotion and policy to augment the aim of their mission.

The product, in this case, is the increase of membership such as the camp and program enhancement. In order to reach soccer interested children and parents the message of the JCSA mission has to be spread. For example: in schools, daycares, children friendly restaurants etc. per print, email or on social media platforms per Instagram, Twitter, Facebook.

Time, engagement, motivation and the will to communicate is the price the community of the JCSA would have to invest. The place differs, depending on the situation. Stakeholders need the willingness and motivation to share the word about a team sport to develop growth for the organization.

The promotion should be done through various channels, depending on which audience and in which situation, either face-to-face by social media or print. All audiences from volunteers, members, donors to board members have to get involved to change behavior.

Following ideas could support the growth of the association:

Video interviews with different target audiences and influencers of star soccer trainers, former soccer players or famous soccer players photos/videos could be placed on their website, Facebook, Twitter and Instagram channel. Show messaging consistency by placing all live Facebook and Twitter posts on a small section of the homepage.

Also, could soccer players with higher skill levels from other divisions or other soccer organizations be invited to play soccer with the children, to show them team spirit, leadership or strategical decisions.

They could find a partner to learn from. For example a soccer association that has more experience with the support of refugees. Learn from others in the sector how they approach their stakeholders, about their programs, their outcomes and impacts.

To enhance the organization’s purpose “Storytelling” can be used to support the community’s social cohesion. Adjusted video interviews for different audiences (coaches, kids, parents, sponsors or board members) could facilitate the emotional connection to the association.

All of the above-mentioned recommendations surround the idea of embedding a nonprofit brand in a social media world to achieve collective impact.